CERAMICHE CECCARELLI
Design of The Natura Naturante + Matt Collection
Product Design, Development, Consultancy, Graphic Design, Copywriting, Campaign Direction
2021

We worked with Ceccarelli Ceramiche on the product design, the artistic direction and the shooting of the Natura Naturante and Matt collections. Ceramiche Ceccarelli, immersed in the Chianti countryside near Florence, embodies the true spirit of craftsmanship. This family-run workshop specializes in the creation of unique and personalized pieces, from artistic ceramics to terracotta. Committed to maintaining traditional manual skills and the timeless beauty of handmade ceramics, the Ceccarelli family ensures that each piece produced is a testament to lasting artistry, withstanding the rapid changes of the modern world.

Our collaboration with Ceramiche Ceccarelli aimed to rejuvenate the company's image while respecting the essence and tradition of their craftsmanship, bridging the past with a forward-looking perspective. We focused on product design, meticulously reworking Ceramiche Ceccarelli's original archive models to create shapes that seamlessly blend into any interior. The designs have been refined, with subdued glazes and essential lines, resulting in two new collections showcasing vases, lamps, and large decorative plates.

The Nature Naturante collection, draws inspiration from the healing power of Nature. Like a shell that shelters a submerged vase at the bottom of the sea, creating a new form by merging with it.

The original Ceramiche Ceccarelli models are redesigned, cut, and reassembled to create something different, new, yet still preserving the original artistic legacy of the firm. Each piece is hand-modeled and hand-patinated, making it a unique work of art.

The Matt Collection is distinguished by its matte, irregular surfaces that evoke the texture of lunar soil. Featuring sinuous, rounded amphora silhouettes and dusty, matte finishes, the original Ceccarelli molds have been reimagined and refined. These designs add a touch of authenticity unique to handmade pieces, seamlessly enhancing both sleek interiors and earthy outdoor spaces. Each creation is one-of-a-kind, as meticulously hand-modeled and hand-patinated.

Discover the full collection on ceramichececcarelli.it